Tuesday, October 23, 2012

LinkedIn the future of job boards




  • They have equaled or eclipsed the biggest general job boards such as CareerBuilder and Monster – with a publicly accessible (more or less) resume database married to a social network.
  • They’ve created ingenious ways to lure employers into spending more on LinkedIn simply to increase their employer brand…on LinkedIn. Admit it – a brilliant move.
  • They’ve monetized both candidates and employers – without the backlash that’s occurred on other sites such as TheLadders
  • They’ve taken Indeed’s PPC model and adapted it – so that employers bid on the jobs shown to candidates’ pages (but of course you can still buy LI job postings, in case you were wondering)
  • They’ve gone further than any other industry player in creating a universal apply button that can be placed on job ads (and which, of course, conveniently uses the candidate’s LI profile)
  • And last but not least – they continue to generate significant revenue and invest in their technology. How many job boards are doing both?