Saturday, November 17, 2012

Battle of the Resume Fonts

A Senior Executive recently held a survey over Linkedin. On a much debated topic. "What is the most commonly used and accepted font for Resumes?"
 Close to a thousand respondents put Serif and Sans Serif to the sword, as they polled in their favorites. The result was a decisive victory for Arial. The old-school Sans Serif font was voted in by 41 percent of the respondents, edging out Times New Roman, which managed to get only 31 percent of the votes.
Arial: 41%, Times New Roman: 31%, Calibri: 18%, Verdana: 8%; Georgia: 2%
Arial had for long been touted for its readability and availability. The survey had conclusively proven that it still holds strong as the resume font of choice. It has proven to be extremely popular among entry-level and mid-level professionals who account for about two-thirds of the votes.
Arial fared better than Times New Roman among all user groups.
Times New Roman, as with other Serif fonts, had been regularly critiqued by recruiters for being too illegible. Even the survey respondents found the font to be "too formal" and "so 90's". Its fans are from a younger demography, with one-third of them below the age of 30.

Calibri came a surprize third, with almost a fifth of the respondents polling in its favor. It is a particular favorite among younger professionals, who made up 60 percent of the votes. It is also a gender-neutral font, with almost equal number of men and women adopting it for their resumes. Besides, being the default font in Microsoft Word certainly did help push it up the charts.
Calibri was more popular with younger professionals.
Top executives have shown a preference for Georgia and Verdana fonts. CXO's and VP's made up about quarter of the votes for each of these fonts. These fonts seem to have a more matured fan-base, after getting most positive responses from those aged 45 and above. Senior professionals chose these fonts over the rest because they were "easily readable", "look professional" and were "easy on the eyes".
These two fonts were characterized by strong preference among higher officials.
Tahoma and Helvetica were surprizingly not included in the survey.
We all have our favorites. So what font do you have on your Resume?