Search engines scan job descriptions to identify keywords
associated with a particular search. Including relevant keywords or phrases
ensures that your job description will appear on the appropriate searches, and
enable candidates to narrow jobs by specific criteria in the filters on the
left-hand side of the search results page.
A good job description encourages candidates to self-select by
making the role attractive enough that qualified candidates apply and the
unqualified ones don’t. Include the following components:
·
Company name. If applicable, list the names of both the subsidiary or division
and the parent company. Your brand matters.
·
Location(s) of the open
role. Include the city and state. If a role can be
filled for a number of locations, all locations can be included in a single
listing. Also indicate whether telecommuting or relocation is an option.
·
Overview of the
position. Explain core responsibilities and provide
insight on organizational structure.
·
Candidate requirements. Include relevant years of work, education, or direct line
management expectations.
·
Job type. Indicate if the job is full-time, part-time, contract,
temporary, or an internship.
·
Compensation. Include range or structure if possible.
·
Employment restrictions. Indicate restrictions such as special qualifications (e.g.
Security Clearance) or visa requirements.
·
Directions on how to
apply. Include an explicit button or link to
apply. Make sure that the link is active and that the candidate is directed to
the correct landing page. Specify what materials the candidate should submit,
such as a resume, cover letter, and work samples.
These additional details can increase the interest of potential
candidates:
·
Company perks. Include perks like free lunches, awards, or anything else that
makes it a special place to work.
·
Company information. Include background information on the company, such as its
history or location of corporate headquarters.
·
Videos. Videos can convey company culture far better than text. If
your company has made this investment, by all means include a link to your
video page!