It's official : LinkedIn stories are coming.
LinkedIn is following the footsteps of Twitter, Snapchat, Instagram, and Facebook by bringing a
professional twist to the 24-hour stories format we all know. They are giving professionals the opportunity to share those more on-the-fly moments
At the moment, they have launched this "Stories" feature in Australia. So far, LinkedIn has rolled stories out to members and select pages in four different countries — France, Australia, Netherlands, Brazil and the United Arab Emirates.
You can take photos/ Upload the photos, record 20-second videos as well as personalise content with text and stickers. Stories will be available to connections and followers for 24 hours. You can also receive messages from your first-degree connections and share a story via private message with them.
LinkedIn Stories Features:
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Here is my view on how Recruiters / Employer Branding professionals can leverage LinkedIn Stories:
1. Increasing in building the brand awareness of the company.
2. You can feature (Upload) the employees’ testimonials / or your candidate testimonials
3. Give an authentic insight into the everyday working life
4. Share the videos / photos of your office environment. This is the place where the prospective candidates would be spending the majority of their day.
5. Share a behind-the-scenes video from a professional event or summit within your company
6. Highlight perks and benefits we are offering to our employees.
7. I always believe in a great company culture is based on the positive relationships with colleagues, managers and company’s leaders. You can send a message that your company culture is characterized by trust, collaboration, team spirit and support.
8. Make sure to highlight every award, certification and recognition your company receives.
9. Running a Campaign (with a unique hashtag)
10. Engaging talent (when prospective employees “like” the recruiting team’s efforts and start a relationship).
11. hare articles which are relevant to your work that are happening around you such as industry breaking news and trends
